Pocket PC eBooks Watch - eBook and beyond  
 http://cebooks.blogspot.com 

Academic and eBooks
Selling E-books to Academic, Trade Markets
E-book sales may be relatively small, but according to spokespersons for McGraw-Hill and St. Martin's, they're growing fast, and both publishers are working aggressively to make more titles available.
Bob Bolick, v-p for new business development at McGraw-Hill, said that e-book titles are generating "hundreds of thousands of dollars a month" for McGraw-Hill's academic and professional e-publishing program. And at St. Martin's, Jeff Gomez, SMP's e-book and print-on-demand manager, told PW that e-book editions of the house's frontlist are selling across all genres.
The professional and academic market, Bolick told PW, favors Acrobat's PDF format for e-book versions of graphics-heavy textbooks and professional titles for use on laptop and desktop computers. The general trade market, said Gomez, wants multi-use handhelds for digital reading. Both publishers expressed interest in the MobiPocket reader, a newly introduced e-book format that will run on any handheld device.
...According to Gomez, trade e-book sales are driven by handhelds and, as a result, e-book sales in Adobe and MS Reader (which run only on laptop and desktop computers) (editor: Now Pocket PC 2002 can read MS Reader DRM5 ebooks)were "flat," while Palm reader sales (particularly business titles) were "very robust and growing." The company also recently agreed to supply 50 titles across all genres to the e-book retailer Fictionwise.com.
Unlike McGraw-Hill, SMP is unconcerned about flexible DRM. "We want all our DRM at level five [top] security," said Gomez. The house is also leery of formats (such as Adobe) with voice synthesizer capability, he said, which may clash with audiobook rights.
Link comes from eBookAd

posted by Jerry permanent link