Aargh!
AARP's New Hangout: KaZaA, Web's Mosh Pit
The typical KaZaA user tends to be young, high school or college age, and on the lookout for the latest hot tune — hardly the audience mulling the pros and cons of assisted suicide. But AARP members (the association for middle-age and older adults) are joining that Web crowd and they might well be interested in end-of-life issues, even as they are swapping MP3's.
"These people are not just surfing on grandparents' sites," said Nicole Mansdorf, an account director with itraffic, the agency that created the AARP banner. "They're trading music. They're chatting. They're using instant messenger."
Source from Teleread Blog