The Business of unreplaceable battery
iPod's 'dirty secret' wins Web fans
Brothers Casey and Van Neistat, who collaborate on video projects using Mac editing software, said they were told by a technical support representative at Apple Computer that the cost to replace the dead battery in an 18-month-old iPod would be $255--comparable to the cost of a new device. Irked at what seemed to be the early obsolescence of the music player, the brothers trekked around New York City stenciling the words "iPod's unreplaceable battery lasts only 18 months" on all the iPod posters they could find.
Now the Neistats claim that the video they created of their exploits is getting 50,000 hits a day on the Web site Ipodsdirtysecret.com.