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iTunes $9.99 Multi-Pass: Just What Videos Needed
This morning brought a very pleasant surprise for fans of two Comedy Central shows - and those hoping to see Apple’s iTunes Music Store become an even bigger force in digital downloads. Along with the addition of popular political news show parodies The Daily Show and The Colbert Report to iTunes, Apple unveiled Multi-Pass, a $9.99 subscription package that provides 16 episode downloads for a single low price. Individual episodes can still be purchased for $1.99.
...That aside, our biggest questions at this point are these: how widespread will Multi-Pass become, and will Apple develop a similarly reasonable bulk purchase model for older videos? At the moment, it’s hard to tell - or even make an educated guess - whether subscriptions to The Daily Show or The Colbert Report are representative of an emerging iTunes video trend, or just a test of a specific genre of TV content. After all, topical news programs - even comedy ones - might not be assumed to have the same shelf life as, say, episodes of the A-Team. Who would pay, goes the argument, for days- or weeks-old news? It’s conceivable that Multi-Pass is destined only for this sort of content - that which has lots of value each day it’s downloaded, but little value thereafter.

posted by Jerry permanent link